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Hershey actually signed with Ogilvy Mather in 1968, and would stay with that agency which, among other campaigns, came up with the immortal. When everything else is taken away, Don and Ted are both left with their families, and we also see Joan trying to provide Roger with the comfort of family by inviting him to Thanksgiving with her, Kevin, Gail and Bob.
He failed at pitch after pitch, and his one major success (the merger that landed Chevy) instantly made him miserable, because he hadnt thought through the consequences of working next to Ted and Peggy every day. You can browse through the videos below.